Know which clinic is buying its supplies somewhere else.

Clinics reorder consumables, diet food and medicines every week or two. Buying groups and chains move accounts quietly. Signal Base shows the missed reorder and the product line that stopped.

Book a demoAll markets

Demo rhythm board for veterinary supplies: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Dierenkliniek Noord
  2. Dierenziekenhuis
  3. Dierenarts Smit
  4. Kliniek Poot
  5. Paardenpraktijk
  6. Dierenarts Oost
  7. Dierenartsen Polder
  8. Kattenkliniek
  9. Dierenarts Haven

Call today 3

  1. Dierenkliniek NoordPast rhythmOrders every 2 weeks. Last one 4 weeks ago.
  2. Kliniek PootSmaller ordersStill orders, but 54% less per order.
  3. PaardenpraktijkProduct droppingDiet food off the order for 7 weeks.

Demo data. Scroll to move today forward.

What normal looks like

every one to three weeks

A small-animal clinic orders every fortnight, an animal hospital twice a week, a farm vet practice weekly in spring. The hub keeps one rhythm per clinic and knows which quiet weeks are normal.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for vet clinics, animal hospitals and farm vets.

  1. Past its own rhythmOn the list: Orders every 2 weeks. Last one 7 weeks ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “We haven’t had your order in a while. Did the clinic join a group?”

  2. Smaller ordersOn the list: Same rhythm, 40% less per order.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your orders are smaller lately. Are you buying the diet food through another channel now?”

  3. A product drops outOn the list: Diet food off the order for 6 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “You stopped ordering diet food from us. Can I quote this month’s price?”

  4. New customerOn the list: First order 8 days ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How did the first delivery go? Anything you want us to keep in stock for you?”

What else it watches for you

  1. Who to call today

    One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.

    See it in the hub

  2. Stock that stopped moving

    What runs out within a week at the current pace, and what stands still close to its expiry date.

    See it in the hub

  3. Money that is late, and money that is coming

    Overdue invoices per clinic, and the ones falling due today.

    See it in the hub

Seasons

Lambing and calving, holiday closures and the tick season move the volumes. Each clinic is compared with its own year.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from veterinary supplies, then on yours.

Or mail hello@signalbase.app

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