Know which bar went quiet before the weekend.

Bars and restaurants order on a weekly beat, and a skipped week rarely shows up anywhere until the month closes. Signal Base puts it on the list the morning it happens.

Book a demoAll markets

Demo rhythm board for drinks wholesale: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Café Het Plein
  2. Hotel Aan Zee
  3. Brasserie De Brug
  4. Restaurant Kade 12
  5. Grand Café Stadhuis
  6. Eetcafé De Hoek
  7. Sportkantine Noord
  8. Strandpaviljoen Zuid
  9. Partycentrum Vos

Call today 3

  1. Café Het PleinPast rhythmOrders every week. Last one 2 weeks ago.
  2. Brasserie De BrugSmaller ordersStill orders, but 50% less per order.
  3. Restaurant Kade 12Product droppingCraft beer off the order for 5 weeks.

Demo data. Scroll to move today forward.

What normal looks like

weekly, more in summer

A café orders every Thursday for the weekend, a hotel twice a week, a sports canteen every fortnight in season and not at all in July. Signal Base learns each of those beats from the order history, so a canteen on its summer break stays off the list and a café that skipped Thursday is on it.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for bars, restaurants, hotels, sports canteens and shops.

  1. Past its own rhythmOn the list: Orders every week. Last one 12 days ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “No order from you this week. Shall I send the usual for Friday?”

  2. Smaller ordersOn the list: Still weekly, 40% less per order since spring.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your orders have been lighter since spring. Are you buying the soft drinks elsewhere now?”

  3. A product drops outOn the list: Craft beer off the order for 6 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “The craft beer hasn’t been on your order for a while. Did the taps change?”

  4. New customerOn the list: First order 4 days ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How was the first delivery? Did the driver find the back entrance?”

What else it watches for you

  1. Orders out of the door

    Deliveries in time-window order before opening, route plans that respect the vans and the crates, and labels straight to the printer.

    See it in the hub

  2. Money that is late, and money that is coming

    Bars that pay late show up as overdue the day it happens, with the invoices that fall due today next to them.

    See it in the hub

  3. Webshop and ERP, side by side

    If shops order through your webshop, every price and stock difference with the ERP is listed by item.

    See it in the hub

Seasons

Terraces, holidays and the football calendar move the volumes up and down. The budget follows your own season curve, so a quiet January reads as January and not as a problem.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from drinks wholesale, then on yours.

Or mail hello@signalbase.app

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