Know which office switched supplier before its next order.
Cleaning supplies are ordered every few weeks and almost never cancelled out loud. A customer simply stops. Signal Base notices the missed month, the smaller order and the product that dropped off.
- Kantoor Zuidpoort
- Zorgcentrum Het Hof
- Basisschool De Wilg
- Schoonmaak Rein
- Sporthal Oost
- Hotel Parkzicht
- Tandarts Visser
- Kinderopvang Pip
- Bibliotheek West
Call today 3
- Kantoor ZuidpoortPast rhythmOrders every 4 weeks. Last one 8 weeks ago.
- Schoonmaak ReinSmaller ordersStill orders, but 46% less per order.
- Sporthal OostProduct droppingPaper towels off the order for 7 weeks.
- Hotel ParkzichtPast rhythm
- Kinderopvang PipNew customer
Demo data. Scroll to move today forward.
What normal looks like
monthly
A school orders before every term, a care home every week for gloves and hand soap, an office once a month. Long rhythms hide losses: by the time one shows in the figures, it is two months old. The hub flags it in the week it is late.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for offices, schools, care homes and cleaning companies.
Past its own rhythmOn the list: Orders every 4 weeks. Last one 9 weeks ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “We haven’t had your monthly order since August. Are you still stocked, or has something changed?”
Smaller ordersOn the list: Still monthly, 40% less per order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “Your orders got smaller. Is part of the building cleaned by someone else now?”
A product drops outOn the list: Paper towels off the order for 8 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “You stopped taking paper towels from us. Shall I quote the rolls for the new dispensers?”
New customerOn the list: First order 11 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “How did the first delivery go? Did the dispensers fit?”
What else it watches for you
Who to call today
One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.
See it in the hubMoney that is late, and money that is coming
Expected payments per day for the coming weeks, by due date, and the customers behind anything overdue.
See it in the hubWebshop and ERP, side by side
Webshop prices and VAT classes against the ERP, item by item, so a customer never sees two prices.
See it in the hub
Seasons
School holidays, flu season and spring cleaning move the volumes. The budget spreads each account over your own season curve.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from cleaning and hygiene, then on yours.
Or mail hello@signalbase.app