Notice the office that quietly moved to a cheaper webshop.

Office supplies are a monthly habit, and the competition is one search away. Signal Base sees the account that skipped its month or stopped buying paper, while the relationship is still warm.

Book a demoAll markets

Demo rhythm board for office supplies: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Advocaten De Wit
  2. Accountants Mol
  3. Basisschool Ark
  4. Kantoorpark Zuid
  5. Makelaar Brink
  6. Notaris Kleijn
  7. Huisartsen Oost
  8. Startup Vonk
  9. Architect Lijn

Call today 3

  1. Advocaten De WitPast rhythmOrders every 4 weeks. Last one 8 weeks ago.
  2. Kantoorpark ZuidSmaller ordersStill orders, but 54% less per order.
  3. Makelaar BrinkProduct droppingCopy paper off the order for 7 weeks.

Demo data. Scroll to move today forward.

What normal looks like

monthly

A law firm orders every month, a school before each term, a large office every week for paper and coffee. The hub learns each interval and the usual order value.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for offices, schools and practices.

  1. Past its own rhythmOn the list: Orders every 4 weeks. Last one 8 weeks ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “We didn’t get your order last month. Can I put the usual together?”

  2. Smaller ordersOn the list: Monthly as always, 45% less per order.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your orders got smaller lately. Are more people working from home?”

  3. A product drops outOn the list: Copy paper off the order for 9 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “You haven’t ordered paper from us since the summer. Can I quote a pallet price?”

  4. New customerOn the list: First order 12 days ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How did the first delivery go? Was anything missing?”

What else it watches for you

  1. Who to call today

    One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.

    See it in the hub

  2. Webshop and ERP, side by side

    Shop and ERP compared on price, VAT class, name and stock status, so the webshop never sells what the warehouse doesn’t have.

    See it in the hub

  3. Money that is late, and money that is coming

    Delivered orders without an invoice yet, and the invoices that fall due today.

    See it in the hub

Seasons

September and January are busy; the summer is quiet. The budget follows your own season curve.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from office supplies, then on yours.

Or mail hello@signalbase.app

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