See which bakery started buying its flour somewhere else.
Bakers order flour, fats and fillings every week and rarely announce a switch. The first sign is a smaller order, or a product that stops. Signal Base flags both.
- Bakkerij Van Rijn
- Patisserie Fleur
- Broodjeszaak Pim
- Bakker Hendriks
- Banketbakkerij Smit
- Warme Bakker Jan
- Koffiehuis Kruimel
- Bakkerij Stroom
- Lunchcafé Deeg
Call today 3
- Bakkerij Van RijnPast rhythmOrders every week. Last one 2 weeks ago.
- Broodjeszaak PimSmaller ordersStill orders, but 50% less per order.
- Bakker HendriksProduct droppingButter off the order for 3 weeks.
- Warme Bakker JanPast rhythm
- Bakkerij StroomNew customer
Demo data. Scroll to move today forward.
What normal looks like
weekly
A craft baker orders every Monday, a patisserie twice a week before the weekend, a sandwich shop every ten days. The hub learns which weekday and which interval belongs to each one.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for craft bakers, patisseries and sandwich shops.
Past its own rhythmOn the list: Orders every week. Last one 17 days ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “Your Monday order didn’t come two weeks running. Is everything all right at the bakery?”
Smaller ordersOn the list: Weekly as always, 35% less flour per order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “The flour orders got smaller. Are you trying another mill?”
A product drops outOn the list: Butter off the order for 7 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “You haven’t taken butter from us since August. Can I quote you this week’s price?”
New customerOn the list: First order 6 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “How did the first batch with our flour turn out?”
What else it watches for you
Supplier invoices that don’t match
Price drift on supplier invoices, line by line. Flour and butter prices move, and you see it before it reaches the margin.
See it in the hubStock that stopped moving
Reorder advice against your target cover, and the items close to their date because they stopped moving.
See it in the hubOrders out of the door
Early-morning deliveries in time-window order, and a route plan within the vans’ capacity.
See it in the hub
Seasons
Christmas, Easter and the summer holidays bend every bakery’s year. The budget follows your season curve, and the call list compares each baker with their own history.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from bakery supplies, then on yours.
Or mail hello@signalbase.app