Catch the restaurant that stopped buying its vegetables from you.
Fresh produce runs on short beats: every other day, sometimes daily. A customer can drift away within a week. Signal Base checks every beat, every morning.
- Restaurant Oogst
- Groenteman Ali
- Schoolkeuken Noord
- Bistro Wortel
- Hotel De Tuin
- Eetcafé Paprika
- Buurtsuper Kees
- Saladebar Groen
- Zorgkeuken Linde
Call today 3
- Restaurant OogstPast rhythmOrders every 3 days. Last one 10 days ago.
- Bistro WortelSmaller ordersStill orders, but 53% less per order.
- Hotel De TuinProduct droppingHerbs off the order for 2 weeks.
- Eetcafé PaprikaPast rhythm
- Saladebar GroenNew customer
Demo data. Scroll to move today forward.
What normal looks like
every other day
A restaurant orders vegetables every other day, a greengrocer daily except Sunday, a school kitchen three times a week in term time. With rhythms this short, the hub measures in days, not weeks.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for restaurants, greengrocers, school and care kitchens.
Past its own rhythmOn the list: Orders every 3 days. Last one 10 days ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “We haven’t had an order from you since last week. Is the kitchen open?”
Smaller ordersOn the list: Same rhythm, 45% less per order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “Your orders are half what they were. Are you buying part of the fruit at the market now?”
A product drops outOn the list: Herbs off the order for 4 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “You stopped ordering herbs from us. Was the quality not right?”
New customerOn the list: First order 3 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “How was the first delivery? Was everything fresh when it arrived?”
What else it watches for you
Orders out of the door
Deliveries by time window, the pick backlog, route plans within the vans’ capacity, and labels straight to the printer.
See it in the hubStock that stopped moving
What is about to run out at today’s pace, and what has stopped moving, which for fresh goods means it is about to go.
See it in the hubMoney that is late, and money that is coming
Overdue invoices per customer, the ones falling due today, and the expected payments per day for the coming weeks.
See it in the hub
Seasons
The range changes with the seasons and so do the volumes. Each customer is compared with their own recent beat, so a slower winter week is not a false alarm.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from fresh produce, then on yours.
Or mail hello@signalbase.app