See which webshop stopped ordering its boxes.
Packaging customers order in batches every few weeks, so a lost account looks like a quiet month for a long time. Signal Base compares each customer with their own batch rhythm and flags the one that is overdue.
- Webshop Kado
- Bakkerij Lekker
- Fulfilment Haven
- Webshop Plantje
- Koffiebranderij Bon
- Chocolaterie Bon
- Cosmetica Fris
- Webshop Sokken
- Kaasmakerij Holm
Call today 3
- Webshop KadoPast rhythmOrders every 5 weeks. Last one 7 weeks ago.
- Webshop PlantjeSmaller ordersStill orders, but 52% less per order.
- Koffiebranderij BonProduct droppingTape off the order for 7 weeks.
- Chocolaterie BonPast rhythm
- Webshop SokkenNew customer
Demo data. Scroll to move today forward.
What normal looks like
every four to six weeks
A growing webshop orders boxes every three weeks, a food producer orders trays monthly, a fulfilment centre orders tape and film every week. The hub learns the interval and the usual order size for each.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for webshops, food producers and fulfilment centres.
Past its own rhythmOn the list: Orders every 5 weeks. Last one 11 weeks ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “Your last box order was in July. Did you find stock elsewhere, or is it a slower season?”
Smaller ordersOn the list: On time, half the boxes per order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “You’re ordering half the boxes you did in spring. Is volume down, or did part of it move?”
A product drops outOn the list: Tape off the order for 7 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “You stopped ordering tape with your boxes. Shall I add it to the next delivery?”
New customerOn the list: First order 9 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “How are the first boxes working on your packing line?”
What else it watches for you
Who to call today
One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.
See it in the hubStock that stopped moving
Reorder advice against target cover for every carton size, and the sizes nobody has ordered in months.
See it in the hubSupplier invoices that don’t match
Supplier invoices against the agreed purchase price, and drift against the previous invoice, which matters when paper prices move.
See it in the hub
Seasons
November and December are peak months for webshops, and spring for garden products. The week figures follow your season curve, so peak and slack are judged against your own year.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from packaging, then on yours.
Or mail hello@signalbase.app