Find the office that ran out of your beans and didn’t reorder.
Offices and cafés reorder coffee when the bags run low, every few weeks. When a reorder doesn’t come, a cheaper machine contract has often just arrived. Signal Base shows it while there is still time to call.
- Kantoor Lindeboom
- Hotel De Vaart
- Café Bonte Koe
- Bakkerij Vers
- Lunchroom Zus
- Advocaten Ruys
- Studio Grafiek
- Coworking Haven
- Restaurant Smaak
Call today 3
- Kantoor LindeboomPast rhythmOrders every 4 weeks. Last one 9 weeks ago.
- Café Bonte KoeSmaller ordersStill orders, but 45% less per order.
- Bakkerij VersProduct droppingDecaf off the order for 6 weeks.
- Advocaten RuysPast rhythm
- Coworking HavenNew customer
Demo data. Scroll to move today forward.
What normal looks like
every two to four weeks
A café goes through a sack every ten days, a small office orders four kilos once a month, a hotel orders every fortnight with extra before conference weeks. The hub keeps each of those intervals and warns when one stretches.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for offices, cafés, restaurants and hotels.
Past its own rhythmOn the list: Orders every 3 weeks. Last one 6 weeks ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “Your last order was in September. Are you still drinking our espresso, or did the machine change?”
Smaller ordersOn the list: On time, half the kilos it used to order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “You’re ordering about half of what you did in spring. Are fewer people in the office now?”
A product drops outOn the list: Decaf off the order for 9 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “The decaf dropped off your orders. Shall I send a sample of the new one?”
New customerOn the list: First order 10 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “How is the first bag running in your machine? Do you want us to help set the grind?”
What else it watches for you
Who to call today
One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.
See it in the hubThe week against the budget
A year budget per customer, spread over the weeks along your season curve, so you know in week ten whether the year is on track.
See it in the hubWebshop and ERP, side by side
Webshop orders and ERP orders side by side, with every price or stock difference between the two.
See it in the hub
Seasons
Summer holidays empty the offices and December fills the hotels. The week figures follow your own season curve, and an office’s August gap is part of its rhythm, not a signal.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from coffee roasters, then on yours.
Or mail hello@signalbase.app