Know which pet shop stopped ordering your food.

Pet shops reorder food on a steady beat because their own customers do. A smaller order or a missing line usually means another brand got the shelf. Signal Base shows it in time to talk.

Book a demoAll markets

Demo rhythm board for pet food and supplies: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Dierenwinkel Kees
  2. Trimsalon Wolf
  3. Pension Blaf
  4. Dierenshop Plein
  5. Dierenzaak Oost
  6. Dierenhoek Bos
  7. Ruitersport Hoef
  8. Dierenshop Nieuw
  9. Kattenpension Mis

Call today 3

  1. Dierenwinkel KeesPast rhythmOrders every week. Last one 2 weeks ago.
  2. Dierenshop PleinSmaller ordersStill orders, but 49% less per order.
  3. Dierenzaak OostProduct droppingCat food off the order for 4 weeks.

Demo data. Scroll to move today forward.

What normal looks like

weekly to fortnightly

A pet shop orders every week, a groomer every month, a kennel every fortnight in big bags. The hub learns each rhythm and each usual basket.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for pet shops, groomers and kennels.

  1. Past its own rhythmOn the list: Orders every 10 days. Last one 5 weeks ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “We haven’t had your order in a month. Are your customers still asking for our food?”

  2. Smaller ordersOn the list: Same rhythm, 40% less per order.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your orders are smaller lately. Did another brand get part of the shelf?”

  3. A product drops outOn the list: Cat food off the order for 6 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “You stopped ordering cat food from us. Can I offer you a shelf deal?”

  4. New customerOn the list: First order 7 days ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How did the first delivery go? Shall I send shelf labels?”

What else it watches for you

  1. Who to call today

    One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.

    See it in the hub

  2. Stock that stopped moving

    Reorder advice against target cover, and the bags close to their date that stopped moving.

    See it in the hub

  3. Webshop and ERP, side by side

    Every item where the webshop and the ERP disagree on price, VAT class, name or stock status.

    See it in the hub

Seasons

Holiday peaks at the kennels, the fireworks season and the spring puppy season shape the year. Each customer is compared with their own history.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from pet food and supplies, then on yours.

Or mail hello@signalbase.app

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