See which garden centre skipped the spring order.

Garden supplies move in seasons: weekly in spring, almost nothing in January. That makes a lost customer hard to see in the totals. Signal Base compares each one with their own season.

Book a demoAll markets

Demo rhythm board for garden and horticulture: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Tuincentrum Groen
  2. Hoveniers Bos
  3. Bloemist Flora
  4. Tuinhuis Oost
  5. Kwekerij Blad
  6. Tuinshop Plein
  7. Hovenier De Wit
  8. Bloemenhuis Nieuw
  9. Boomkwekerij Eik

Call today 3

  1. Tuincentrum GroenPast rhythmOrders every week. Last one 12 days ago.
  2. Tuinhuis OostSmaller ordersStill orders, but 54% less per order.
  3. Kwekerij BladProduct droppingPotting soil off the order for 7 weeks.

Demo data. Scroll to move today forward.

What normal looks like

weekly in season

A garden centre orders weekly from March to June and monthly after, a landscaper per project, a florist every week all year. The hub learns each rhythm and keeps the seasonal ones on their own curve.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for garden centres, landscapers and florists.

  1. Past its own rhythmOn the list: Orders every 2 weeks. Last one 6 weeks ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “We missed your spring order. Are you stocked for the weekend?”

  2. Smaller ordersOn the list: On time, 40% less per order.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your orders are smaller this spring. Did the potting soil go to someone else?”

  3. A product drops outOn the list: Potting soil off the order for 7 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “You stopped ordering potting soil from us. Can I quote a pallet price?”

  4. New customerOn the list: First order 10 days ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How did the first delivery go? Shall I plan the next one for Thursday?”

What else it watches for you

  1. The week against the budget

    A year budget per customer, spread over the weeks along your season curve, so you know in week ten whether the year is on track.

    See it in the hub

  2. Stock that stopped moving

    Reorder advice for the season, and last year’s stock that stopped moving, with the bins it would free.

    See it in the hub

  3. Orders out of the door

    Deliveries by time window and route plans within the trucks’ capacity, so the weekend stock arrives on Thursday.

    See it in the hub

Seasons

Spring is the year. The budget spreads every account over your season curve, so a missed week in April counts and one in January does not.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from garden and horticulture, then on yours.

Or mail hello@signalbase.app

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