Know which shop stopped restocking your brand.

Independent shops restock a brand every few weeks if it sells, and simply stop if it doesn’t. Signal Base shows which shops are overdue, which order less and which dropped a product, so your sales team calls the right ones.

Book a demoAll markets

Demo rhythm board for brands selling to shops: nine customers over sixteen weeks, one tick per order. Customers that miss their usual rhythm are flagged.
  1. Conceptstore Mooi
  2. Delicatessen Fijn
  3. Cadeauwinkel Pak
  4. Drogisterij Vit
  5. Boetiek Linnen
  6. Warenhuis Stad
  7. Museumwinkel
  8. Lifestyle Lokaal
  9. Biowinkel Puur

Call today 3

  1. Conceptstore MooiPast rhythmOrders every 5 weeks. Last one 8 weeks ago.
  2. Drogisterij VitSmaller ordersStill orders, but 45% less per order.
  3. Boetiek LinnenProduct droppingHand cream off the order for 7 weeks.

Demo data. Scroll to move today forward.

What normal looks like

every four to eight weeks

A concept store restocks every six weeks, a delicatessen every month, a department store location every fortnight. The hub learns each shop’s rhythm and usual basket.

The four signals, in your trade

One line per customer on the call list, with the strongest reason. This is how they read for food, cosmetics and lifestyle brands with independent stockists.

  1. Past its own rhythmOn the list: Orders every 5 weeks. Last one 12 weeks ago.

    The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.

    What you say: “We haven’t had a reorder from you since the summer. How is the brand selling?”

  2. Smaller ordersOn the list: On time, half the basket it used to order.

    They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.

    What you say: “Your reorders are smaller. Shall we look at what sells best in your shop?”

  3. A product drops outOn the list: Hand cream off the order for 9 weeks.

    One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.

    What you say: “The hand cream dropped off your orders. Did it not sell, or is it the display?”

  4. New customerOn the list: First order 2 weeks ago.

    The first order just went out. A call in the first two weeks is when a one-off becomes a regular.

    What you say: “How are the first products doing on the shelf?”

What else it watches for you

  1. Who to call today

    One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.

    See it in the hub

  2. Webshop and ERP, side by side

    Your webshop and the ERP compared on price, VAT class and stock, so stockists and consumers see the same thing.

    See it in the hub

  3. Money that is late, and money that is coming

    Shops that pay late, by the age of the amount, and the invoices falling due today.

    See it in the hub

Seasons

Gift seasons and launches drive the year. The budget follows your own season curve, per shop.

Your systems

Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.

Other markets

All 20 markets

Show me this on our customers.

Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from brands selling to shops, then on yours.

Or mail hello@signalbase.app

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