See which installer started buying at the trade counter next door.
Installers buy several times a week, at the counter, by phone and online. A switch shows up as fewer visits and smaller tickets, long before the yearly figures. Signal Base flags it in the week it starts.
- Loodgieter Dekker
- Installatie Bos
- Elektra Jansen
- Klimaat Smit
- Sanitair Peters
- Dakwerk De Boer
- Elektro Vos
- Installateur Kok
- Verwarming Meijer
Call today 3
- Loodgieter DekkerPast rhythmOrders every 4 days. Last one 11 days ago.
- Klimaat SmitSmaller ordersStill orders, but 48% less per order.
- Sanitair PetersProduct droppingFittings off the order for 3 weeks.
- Dakwerk De BoerPast rhythm
- Installateur KokNew customer
Demo data. Scroll to move today forward.
What normal looks like
several times a week
A one-person plumbing business buys every few days, an installation company orders daily for several crews, an electrician comes in twice a week. The hub reads every channel and keeps one rhythm per account.
The four signals, in your trade
One line per customer on the call list, with the strongest reason. This is how they read for plumbers, electricians and heating installers.
Past its own rhythmOn the list: Orders every 4 days. Last one 2 weeks ago.
The customer usually orders every three weeks and it has been five. The hub compares each customer with their own habit, not with a fixed number of days, and only lists the ones worth the call.
What you say: “We haven’t seen you at the counter for two weeks. Big project somewhere, or is something wrong?”
Smaller ordersOn the list: Same rhythm, 40% less per order.
They still order on time, but structurally less per order. Often it means another supplier now gets part of the list.
What you say: “Your tickets are smaller lately. Are you getting the bigger items elsewhere?”
A product drops outOn the list: Fittings off the order for 5 weeks.
One product or a whole category has stopped showing up on otherwise normal orders. That is a cross-sell conversation, not a rescue.
What you say: “You stopped taking fittings from us. Was it the price or the availability?”
New customerOn the list: First order 5 days ago.
The first order just went out. A call in the first two weeks is when a one-off becomes a regular.
What you say: “Welcome. Shall we open an account, so your crews can pick up on it at the counter?”
What else it watches for you
Who to call today
One line per customer with the strongest reason, and the customer card behind it: what they buy, when they order, their price agreements and their open invoices.
See it in the hubStock that stopped moving
Reorder advice against target cover, and the slow movers taking up bins in the warehouse, with the bins that come free.
See it in the hubWebshop and ERP, side by side
Every item where the webshop and the ERP disagree on price, VAT class, name or stock status.
See it in the hub
Seasons
Heating season, the summer slowdown and new-build projects bend the volumes. Each installer is compared with their own beat.
Your systems
Live today: Brincr as the ERP and WooCommerce as the webshop, plus supplier PDFs, Google Maps for routes and your label printer. Running something else? We build the connector for the system you use.
Show me this on our customers.
Tell us which ERP and webshop you run and roughly how many customers you deliver to. We show you the hub on demo data from installation wholesale, then on yours.
Or mail hello@signalbase.app